This KPI measures how many designs get approved without major revisions. The number of people who visit your website from your social media and other referring websites. This KPI tracks how often content appears in users’ feeds without paid promotion. Free cash flow (FCF) represents key performance indicators examples the cash available after accounting for capital expenditures.
Net profit margin measures the percentage of revenue remaining after all operating expenses are deducted. It provides insights into overall profitability and financial efficiency. NPS measures customer loyalty and satisfaction by asking customers how likely they are to recommend your product or service. CPL measures the cost incurred for each lead generated through your marketing efforts.
How do you encourage your team to think about and achieve organizational goals? The first step is to take a deep inventory of your key performance indicators (KPIs). For example, in a manufacturing company, the General Manager may prioritize the overall efficiency and productivity of the production process as the ultimate measure of success.
However, when looking at the data, you will want to include a variety of metrics, including website traffic, number of customers, sales per channel, turnover rate, etc. Different metrics will help you identify which areas are contributing more to the attainment of your overall goals, or initiatives you should try, as well as pinpoint problem areas that are holding you back. Progress key performance indicators are used to help measure the progress of outcomes. This is most commonly known as the “percent complete” KPI, which is helpful in measuring the progress of completing a goal or project. These are best when quantifiable outcomes are difficult to track, or you can’t get specific data.
Without measurement, content efforts can become a time-consuming guesswork exercise rather than a data-driven growth engine. As a case in point, neglecting the people’s side of projects can trigger hidden costs. Prosci notes that ineffective change management leads to “rework, redesign, rescoping, and other consequences” that inflate timelines and budgets.
This KPI helps you understand how much you can afford to spend on customer acquisition and retention. This KPI tracks the sources from which visitors are coming to your website, such as organic search, social media, or direct traffic. It helps you understand which channels are most effective in driving traffic. MQLs are leads that have been deemed more likely to become customers compared to other leads based on lead intelligence. CTR is the ratio of users who click on a specific link to the number of total users who view the ad or page.
She aims to spread the word about creating better employee experiences and helping others grow in their careers. Ultimately, a good KPI is also one that isn’t filed and forgotten in monthly reporting. Good procurement KPI reports should not just show data but also catch anomalies—such as supplier spend that increases unexpectedly or inconsistencies in procurement trends. Join the L&D teams who are using Thirst to close their skills gap faster.
Beyond knowing what it costs to acquire a customer, it is also important to know what the customer brings to the company. Customer lifetime value (CLV) is a good measure to use when looking at the overall revenue each customer brings in individually. Speaking of employees, it is important to let them in on discussion about what KPIs would be the most valuable to use within your company. Involving employees in the decision-making process will motivate them to succeed. On top of that, remember that tracking multiple KPIs at the same time can be stressful, so make sure to assign each KPI to a different individual. Nearly every company has set goals and a laid out roadmap on how to achieve them.
Effective supplier management is a critical component of procurement success. Organizations that fail to measure supplier performance risk cost overruns, compliance issues, and operational inefficiencies. Metrics can include course completion rates, personalised learning benefits, or something as simple as time spent on modules and quiz scores. This helps L&D teams to identify skills gaps and understand how learners are interacting with the content – creating a culture of continuous improvement.
Ask these questions to understand what to prioritize and how to measure success. Therefore, while KPIs are essential, organizations must prioritize a balance between their metrics and the human elements of their business. However, as the startup grows, customer retention and satisfaction become more critical.
The point of these KPIs is to be able to talk about and understand the fiscal health of your organization. Of course, you’re going to see different signs of health depending on your industry. Tech companies should be looking at growth, whereas companies in a regulated industry should be looking at steady performance. SPI measures the schedule efficiency of a project by comparing the planned progress to the actual progress. An SPI greater than 1 indicates that the project is ahead of schedule, while an SPI less than 1 suggests a delay.
Instead of staring blankly at an empty sheet of paper, daunted at the prospect of determining which KPIs you need for your organisation? We’ve put together over 200 KPIs across various industries and sectors to get you going. The Content Marketing KPIs can show the attractiveness of the company in a certain industry and market.